In July 2010, the UNL College of Journalism and Mass Communications students told the story of the Special Olympic athletes from across America who came to Lincoln, Nebraska to compete in the 2010 USA National Games. The video, photos and words can be found on this site. Athletes, fans, friends, family, news organizations and groups from across the United States have access to in depth coverage of the Games.
This website, a nightly television broadcast and two new courses were created by the College of Journalism and Mass Communications for students to cover and promote the Special Olympics 2010 USA National Games in Lincoln.
Fifty students in two Journalism and Mass Communications classes joined forces with the games’ media professionals to produce this website that told the stories of the athletes and of competitions in text, photos and videos.
Amy Struthers, advertising sequence head and associate professor and advertising lecturer Adam Wagler taught the advertising and public relations class; Professors Jerry Renaud and Barney McCoy taught the multimedia journalism course.
The students used social media in a variety of ways, including Twitter and Foursquare as newsroom assigning and management tools while students covered the venues. They use Foursquare to check in and let assigning editors know where they were; they use a Twitter feed to alert the team to news tips or as a way to send students to their next assignment. Students also posted photos and video to Flickr, where the public can enjoy their work.
The college also partnered with the city of Lincoln to produce a live nightly newscast from Andersen Hall during the week, said Bill Luxford, operations manager for 5City-TV and 21 Educational Access.
More Information Contact:
Marilyn Hahn, communications specialist, firstname.lastname@example.org, 402-472-0876